Working With Robin Bechtel

I am extremely fortunate to have been an integral part of the Internet revolution, discovering the Internet in 1990 when I was working at Capitol Records. 

For the last 20 years pioneering online,  I’ve garnered the entrepreneurial skills of someone working at a startup or building a new business.  I started out as a one-woman new media department wearing many hats,  until we could convince the music business that the Internet was valuable, and not a “fad.” (And yes, people said that!)  

I was hands on with technology, and discovering others with tech talent, an art director, marketer, product developer, creator of new business models, dealmaker, data analyzer, predictor of trends, talent, and the future in general.  How to work with celebrities. (no celebrity 101 in college)  and how to convince the biggest artists in the world to try things that were ahead of our time.   Then, my VC hat:  which Internet companies would win and which ones wouldn’t,  which led me to discover and put the first entertainment deals together with Facebook, Twitter, MySpace and YouTube.  And finally acting as my own publicist, in the beginning just convincing journalists to write about the Internet in general,  and as the years progressed convincing writers to cover what I believed to be the next big trend, idea or a project that I was passionate about. 

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These two decades of experience are what make my services unique and one-of-a-kind.   But more importantly, I truly hope that what I’ve learned and experienced, who I’ve met along the way, and my passion for innovation, can take your business, brand, band, project or dream to next-level genius!  Robin 

 SERVICES: 

-Innovative digital, creative and marketing strategies

-Creating new partnerships, business models and strategic business alliances

-Producing entertainment

-One-of-a-kind ideas, that will garner major media attention including mainstream, tech and business press.  

-Social Media Strategies

-Partner with Silicon Valley startups and new technologies for equity positions, PR or marketing value. (these are Robin’s curated finds, the best and brightest companies)

-Introductions to the latest digital and next generation trends. 

-Social Commerce, Group Buying Strategies and Partnerships

-Product and Brand Development

-Consult startups /  Investment introductions / Craft your pitch

-Creative Direction / Design / Logos

-Build your website, iPhone and iPad App.