BRITNEY’S POP UP SHOP
FEBRUARY 2. When the time came for Britney to re-launch her new online store, we were watching the massive success of Groupon and The Gilt Groupe and became excited about the possibilities of moving her commerce strategy away from the model of a stand alone store with a slowly changing selection of merchandise to selling one item at a time with a flash sale strategy. The recently launched “Pop-Up Shop” becomes open with a sale for a limited time and gives fans the ability to participate in exclusive merchandise deals and own limited edition items. The first day of the Pop Up Shop sale yielded more sales in one day than the previous online store generated in a month, and with only ONE product, over a store full of products.
