My Career Featured in New York Times Bestseller The Long Tail.   Chris Anderson (Editor of Wired Magazine) profiled two of my projects in a chapter of his New York Times bestseller “The Long Tail”.  There were two bands I identified at Warner Bros. Records to be hits due to the success I was having marketing them online months before album release. One band, My Chemical Romance ended up breaking and the other - Bonnie McKee didn’t - due to the company back then not understanding how to translate the Internet buzz into other opportunities.  This was in the very early days of Internet marketing.  Bonnie has gone on to be a major songwriter writing many #1 hits for artists like Britney Spears, Katy Perry and Ke$ha.  

My Career Featured in New York Times Bestseller The Long Tail.   Chris Anderson (Editor of Wired Magazine) profiled two of my projects in a chapter of his New York Times bestseller “The Long Tail”.  There were two bands I identified at Warner Bros. Records to be hits due to the success I was having marketing them online months before album release. One band, My Chemical Romance ended up breaking and the other - Bonnie McKee didn’t - due to the company back then not understanding how to translate the Internet buzz into other opportunities.  This was in the very early days of Internet marketing.  Bonnie has gone on to be a major songwriter writing many #1 hits for artists like Britney Spears, Katy Perry and Ke$ha.