September 28, 2010 / MTV.com   We had Britney Spears tweet during her Glee episode which garnered Britney 7 out of 10 trending topics on Twitter. It was Glee’s highest rated episode ever, with 13 million viewers.  Britney’s social media properties delivered over 250 million impressions to promote the episode.  We actually got the opportunity for the Glee episode by tweeting to fans:  Do you want to see Britney on Glee? #britneyonglee.  In 1/2 hour we were a trending topic on Twitter which led Ryan Murphy to contact Britney’s managers.  He wrote an entire episode for Britney, which she also made a cameo in.  I tried to get Fox to let us air the episode online at the same time it was on TV and was told it was “so impossible” that it would have to be approved by the “board of governors”.   I’ll pick up on this idea again (maybe in a few years when the networks get this sorted out).

September 28, 2010 / MTV.com   We had Britney Spears tweet during her Glee episode which garnered Britney 7 out of 10 trending topics on Twitter. It was Glee’s highest rated episode ever, with 13 million viewers.  Britney’s social media properties delivered over 250 million impressions to promote the episode.  We actually got the opportunity for the Glee episode by tweeting to fans:  Do you want to see Britney on Glee? #britneyonglee.  In 1/2 hour we were a trending topic on Twitter which led Ryan Murphy to contact Britney’s managers.  He wrote an entire episode for Britney, which she also made a cameo in.  I tried to get Fox to let us air the episode online at the same time it was on TV and was told it was “so impossible” that it would have to be approved by the “board of governors”.   I’ll pick up on this idea again (maybe in a few years when the networks get this sorted out).