January 2, 2012. “I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something. So that’s my wish for you, and all of us, and my wish for myself. Make new mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.
Whatever it is you’re scared of doing, Do it.
Make your mistakes, next year and forever.”
Neil Gaiman
November 27, 2011 Britney reaches the #1 spot on Google +. We passed Mark Zuckerberg for the #2 spot, and finally Google’s founder Larry Page to become #1. Great press day!
My Career Featured in New York Times Bestseller The Long Tail. Chris Anderson (Editor of Wired Magazine) profiled two of my projects in a chapter of his New York Times bestseller “The Long Tail”. There were two bands I identified at Warner Bros. Records to be hits due to the success I was having marketing them online months before album release. One band, My Chemical Romance ended up breaking and the other - Bonnie McKee didn’t - due to the company back then not understanding how to translate the Internet buzz into other opportunities. This was in the very early days of Internet marketing. Bonnie has gone on to be a major songwriter writing many #1 hits for artists like Britney Spears, Katy Perry and Ke$ha.
The Internet is a Fad: How the World Wide Web Changed Music. This is an article I wrote for Flaunt Magazine’s music issue about pioneering online with Megadeth, Radiohead and Madonna and how the internet was perceived in the early ’90s, as a fad. For full article click here: http://on.fb.me/edDNds
My career profiled in Appetite for Self-Destruction: The Spectacular Crash of the Record Industry. Thank you to Steve Knopper for portraying me so glamorous-ly as a radical, texas girl in cowboy boots, who favored folksly expressions like “well-behaved women rarely make history” with a “knack” for experimenting with radical ideas without going through channels first to get permission. This method was the only tried and true way to innovate in the early ‘90’s.
September 28, 2010 / MTV.com We had Britney Spears tweet during her Glee episode which garnered Britney 7 out of 10 trending topics on Twitter. It was Glee’s highest rated episode ever, with 13 million viewers. Britney’s social media properties delivered over 250 million impressions to promote the episode. We actually got the opportunity for the Glee episode by tweeting to fans: Do you want to see Britney on Glee? #britneyonglee. In 1/2 hour we were a trending topic on Twitter which led Ryan Murphy to contact Britney’s managers. He wrote an entire episode for Britney, which she also made a cameo in. I tried to get Fox to let us air the episode online at the same time it was on TV and was told it was “so impossible” that it would have to be approved by the “board of governors”. I’ll pick up on this idea again (maybe in a few years when the networks get this sorted out).
FEBRUARY 2. When the time came for Britney to re-launch her new online store, we were watching the massive success of Groupon and The Gilt Groupe and became excited about the possibilities of moving her commerce strategy away from the model of a stand alone store with a slowly changing selection of merchandise to selling one item at a time with a flash sale strategy. The recently launched “Pop-Up Shop” becomes open with a sale for a limited time and gives fans the ability to participate in exclusive merchandise deals and own limited edition items. The first day of the Pop Up Shop sale yielded more sales in one day than the previous online store generated in a month, and with only ONE product, over a store full of products.