About Robin Bechtel
Robin Sloan Bechtel is a Grammy nominated new media pioneer known for “introducing the music industry to the Internet” in the early ‘90’s.
Starting the first new media division in entertainment in 1992, Bechtel pioneered the web at its infancy, including creating the first website for a band, which garnered major media attention and won design awards. In 1997, she sold the music industry’s first digital single in which the Wall Street Journal called “history in the making.” Her digital strategy for Radiohead included streaming an album online for the first time. This received global media coverage as the reason the band’s album debuted at number one, which helped shift the industry’s fear of sharing music online.
Bechtel is also widely recognized past and present as a matchmaker of Silicon Valley and Hollywood and is credited for discovering what were then unknown startups like: YouTube, Facebook, Twitter and MySpace and partnering them with entertainment.
Over the last two decades, Bechtel has worked with the industry’s top artists and celebrities, including Madonna, Radiohead, Green Day, Red Hot Chili Peppers, Britney Spears, Tom Petty, Michael Buble, Coldplay, The White Stripes, The Beatles and Josh Groban.
Her career has been profiled in two New York Times Bestsellers: The Long Tail and Appetite for Self-Destruction: The Crash Of The Record Industry and she was named one of the “Most Powerful Women in Entertainment” by The Hollywood Reporter.
Bechtel, who currently resides in Hollywood, is an Investor and Advisor and is the founder of silicon.wood, an agency that specializes in the convergence of entertainment and technology. Her strategies partner celebrities, bands and brands with hand selected startups, new technologies and next generation trends.
“If I had followed all the rules, I’d have never gotten anywhere.” - Marilyn Monroe
