TV Product Placement for Everlane.   Season Premiere of X-Factor. (Jason Trawick carrying their Weekender Bag)

TV Product Placement for Everlane.   Season Premiere of X-Factor. (Jason Trawick carrying their Weekender Bag)

  • Posted 3 months ago
  • January 11th, 2014

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YouTube / New York Times.  Discovered YouTube in its infancy and showed it to  the Warner Music Group and explained that we needed to embrace what was popular rather than their current strategy which was to try to sue and shut innovation down.   This was the first deal for YouTube and was monumental because most media companies were also thinking of suing them and our deal sent a signal that we thought it was going to be very popular and to rethink / embrace it.  Also partnered Paris Hilton with YouTube for their very first “channel”.  

YouTube / New York Times.  Discovered YouTube in its infancy and showed it to  the Warner Music Group and explained that we needed to embrace what was popular rather than their current strategy which was to try to sue and shut innovation down.   This was the first deal for YouTube and was monumental because most media companies were also thinking of suing them and our deal sent a signal that we thought it was going to be very popular and to rethink / embrace it.  Also partnered Paris Hilton with YouTube for their very first “channel”.  

  • Posted 3 months ago
  • January 11th, 2014

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Spotify / Britney / Wall St. Journal Introduced Spotify -  in its infancy to Warner Bros. Records and tried to help Sean and Daniel broker a deal with the label.  Years later when they finally got the label rights and announced they were launching in the US, I partnered them with Britney Spears as their main launch partner.  

Spotify / Britney / Wall St. Journal Introduced Spotify -  in its infancy to Warner Bros. Records and tried to help Sean and Daniel broker a deal with the label.  Years later when they finally got the label rights and announced they were launching in the US, I partnered them with Britney Spears as their main launch partner.  

  • Posted 3 months ago
  • January 11th, 2014

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This is Twitter in its infancy - 2008. Worked with Tom Petty to develop his website (which was nominated for a Webby) and then got him to tweet during his performance at the Super Bowl which I integrated live into his website.  Tom was actually one of the first celebrities to adopt Twitter,  but it was so early on, that there isn’t much record of it besides this screen shot I took, and the feature at the top right.  

This is Twitter in its infancy - 2008. Worked with Tom Petty to develop his website (which was nominated for a Webby) and then got him to tweet during his performance at the Super Bowl which I integrated live into his website.  Tom was actually one of the first celebrities to adopt Twitter,  but it was so early on, that there isn’t much record of it besides this screen shot I took, and the feature at the top right.  

  • Posted 3 months ago
  • January 10th, 2014

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How Hollywood Stars are Partnering with Silicon Valley.  San Jose Mercury News profiles the work I’ve done with client Britney Spears and my company Bechtel Ventures.  Called  ”a pioneering matchmaker between Silicon Valley and Hollywood.”   “Bechtel makes regular pilgrimages to Silicon Valley, introducing Hollywood movers & shakers such as Britney Spears manager, to entreprenuers like Dave Morin for potential partnerships.”

How Hollywood Stars are Partnering with Silicon Valley.  San Jose Mercury News profiles the work I’ve done with client Britney Spears and my company Bechtel Ventures.  Called  ”a pioneering matchmaker between Silicon Valley and Hollywood.”   “Bechtel makes regular pilgrimages to Silicon Valley, introducing Hollywood movers & shakers such as Britney Spears manager, to entreprenuers like Dave Morin for potential partnerships.”

  • Posted 1 year ago
  • February 5th, 2013

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Strategic Partnership:  Startup Beautylish & Elizabeth Arden.  Created partnership with Britney Spears, SF startup Beautylish and Britney’s perfume brand Elizabeth Arden. Secured Beautylish their first TV feature (on Extra) which gave the startup early credibility with the mainstream and beauty brands.  

Strategic Partnership:  Startup Beautylish & Elizabeth Arden.  Created partnership with Britney Spears, SF startup Beautylish and Britney’s perfume brand Elizabeth Arden. Secured Beautylish their first TV feature (on Extra) which gave the startup early credibility with the mainstream and beauty brands.  

  • Posted 1 year ago
  • August 1st, 2012

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Dave Morin, longtime friend and Path founder- had always asked me over the years why he couldn’t meet Miss Britney Jean Spears.  So - one day we surprised him and showed up with Britney at his offices!   

Dave Morin, longtime friend and Path founder- had always asked me over the years why he couldn’t meet Miss Britney Jean Spears.  So - one day we surprised him and showed up with Britney at his offices!   

  • Posted 2 years ago
  • March 2nd, 2012

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We took Britney Spears to Silicon Valley to partner her with one of our portfolio companies, Beautylish.  

We took Britney Spears to Silicon Valley to partner her with one of our portfolio companies, Beautylish.  

  • Posted 2 years ago
  • January 13th, 2012

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Created the very first site for a band on the Internet in 1994.  It was for the band Megadeth.  It was a town called Megadeth, Arizona where you could chat with the band and send the first graphic through email as a postcard.  It was a huge hit, garnered major media attention and won “Best of the Internet” and “Best Design” awards.   

Created the very first site for a band on the Internet in 1994.  It was for the band Megadeth.  It was a town called Megadeth, Arizona where you could chat with the band and send the first graphic through email as a postcard.  It was a huge hit, garnered major media attention and won “Best of the Internet” and “Best Design” awards.   

  • Posted 3 years ago
  • March 20th, 2011

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My Career Featured in New York Times Bestseller The Long Tail.   Chris Anderson (Editor of Wired Magazine) profiled two of my projects in a chapter of his New York Times bestseller “The Long Tail”.  There were two bands I identified at Warner Bros. Records to be hits due to the success I was having marketing them online months before album release. One band, My Chemical Romance ended up breaking and the other - Bonnie McKee didn’t - due to the company back then not understanding how to translate the Internet buzz into other opportunities.  This was in the very early days of Internet marketing.  Bonnie has gone on to be a major songwriter writing many #1 hits for artists like Britney Spears, Katy Perry and Ke$ha.  

My Career Featured in New York Times Bestseller The Long Tail.   Chris Anderson (Editor of Wired Magazine) profiled two of my projects in a chapter of his New York Times bestseller “The Long Tail”.  There were two bands I identified at Warner Bros. Records to be hits due to the success I was having marketing them online months before album release. One band, My Chemical Romance ended up breaking and the other - Bonnie McKee didn’t - due to the company back then not understanding how to translate the Internet buzz into other opportunities.  This was in the very early days of Internet marketing.  Bonnie has gone on to be a major songwriter writing many #1 hits for artists like Britney Spears, Katy Perry and Ke$ha.  

  • Posted 3 years ago
  • March 4th, 2011

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Time Magazine | Built Britney’s digital brand for 4 years.  We tweeted to Mars Curiosity and it tweeted back.   This was like a pop culture to pop culture tweet moment! 

Time Magazine | Built Britney’s digital brand for 4 years.  We tweeted to Mars Curiosity and it tweeted back.   This was like a pop culture to pop culture tweet moment! 

  • Posted 3 years ago
  • January 15th, 2011

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Britney Spears was the first celebrity to ever sell virtual goods.  I pitched this idea to Dave Morin at Facebook (who is now founder of Path).  This was the first of many partnerships we did with Britney and Silicon Valley - and this was a great look for Britney in the tech world which created many other tech opportunities for her.  

Britney Spears was the first celebrity to ever sell virtual goods.  I pitched this idea to Dave Morin at Facebook (who is now founder of Path).  This was the first of many partnerships we did with Britney and Silicon Valley - and this was a great look for Britney in the tech world which created many other tech opportunities for her.  

  • Posted 3 years ago
  • January 15th, 2011

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