Robin Sloan Bechtel
Internet Pioneer since 1992.
Internet Pioneer since 1992.
San Jose Mercury News | How Hollywood Stars are Partnering with Silicon Valley. San Jose Mercury News profiles the work I’ve done with client Britney Spears and my company Bechtel Ventures. Called ”a pioneering matchmaker between Silicon Valley and Hollywood.” “Bechtel makes regular pilgrimages to Silicon Valley, introducing Hollywood movers & shakers such as Britney Spears manager, to entreprenuers like Dave Morin for potential partnerships.”
Strategic Partnership: Startup Beautylish and Elizabeth Arden. We secured startup SF based startup Beautylish their first TV feature on Extra for a strategic partnership we put together with Britney and her perfume brand, Elizabeth Arden.
I created the very first site for a band on the Internet in 1994. It was for the band Megadeth. It was a town called Megadeth, Arizona where you could chat with the band and send the first graphic through email as a postcard. It was a huge hit, garnered major media attention and won “Best of the Internet” and “Best Design” awards.
Dave Morin, longtime friend and Path founder- had always asked me over the years why he couldn’t meet Miss Britney Jean Spears. So - one day we surprised him and showed up with Britney at his offices!
We took Britney Spears to Silicon Valley and we stopped at one of our favorite startups Beautylish.
2012. “I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something. So that’s my wish for you, and all of us, and my wish for myself. Make new mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.
Whatever it is you’re scared of doing, Do it.
Make your mistakes, next year and forever.”
Beautylish and Britney on Bloomberg TV.
My Career Featured in New York Times Bestseller The Long Tail. Chris Anderson (Editor of Wired Magazine) profiled two of my projects in a chapter of his New York Times bestseller “The Long Tail”. There were two bands I identified at Warner Bros. Records to be hits due to the success I was having marketing them online months before album release. One band, My Chemical Romance ended up breaking and the other - Bonnie McKee didn’t - due to the company back then not understanding how to translate the Internet buzz into other opportunities. This was in the very early days of Internet marketing. Bonnie has gone on to be a major songwriter writing many #1 hits for artists like Britney Spears, Katy Perry and Ke$ha.
Time Magazine | Britney tweeted to Mars Curiosity and it tweeted back!
Britney Spears was the first celebrity to ever sell virtual goods. I pitched this idea to Dave Morin (Path founder) who was at Facebook at the time. This was the first of many partnerships we did with Britney and Silicon Valley - and this was a great look for Britney in the tech world which created many other tech opportunities for her.
The Internet is a Fad: How the World Wide Web Changed Music. This is an article I wrote for Flaunt Magazine’s music issue about pioneering online with Megadeth, Radiohead and Madonna and how the internet was perceived in the early ’90s, as a fad. For full article click here: http://on.fb.me/edDNds